Life.
Work.
Alchemy
Transform what exists into something extraordinary.
Alchemy, Applied
I’m an alchemist at heart.
Not in theory, but in practice.
I work with people and organizations at moments of change, uncertainty, or growth, helping turn complexity into clarity and courage into action.
My work lives at the intersection of structure and intuition, strategy and soul. It’s about transformation that actually holds, the kind that shifts how people lead, how teams function, and how individuals show up in their lives.
Sometimes that work happens inside organizations.
Sometimes it happens inside a room full of women choosing to do the hard thing.
Always, it’s about becoming more.
DO THE HARD THING
Do the Hard Thing is an intimate six-week group experience designed to help you take action on a cherished but delayed goal with grace and confidence.
Whether it’s deepening relationships, living more boldly, elevating your career, or finally taking the first step toward a long-held dream, you’ll do it in a curated community, guided by someone who understands what it means to choose courage over comfort.
“Do the Hard Thing” was a thoughtfully facilitated group coaching experience. Andrea Johnson created a genuinely safe and supportive space where we could think critically about the goals we wanted to achieve and honestly examine where we were getting stuck.
Andrea has a rare ability to balance gentleness with accountability. She invited deep self-reflection without pressure, while still encouraging us to take responsibility for our growth and next steps. The environment she cultivated made it easier to be vulnerable, challenge our assumptions, and move forward with greater clarity and confidence.
I would recommend “Do the Hard Thing” to anyone who wants support moving through the thing that has them feeling stuck.— Gail M.
MOVE THE NEEDLE
Move the Needle is a one-time guided group session designed to help you clarify a cherished but delayed goal and name your next right step.
You’ll leave with insight, direction, and a simple plan you can carry forward on your own.
“The workshop was a wonderful way to spend my Sunday morning. Going through the session I could feel that this workshop was carefully and intentionally crafted to help me get centred and connected with myself.”
— Patricia A.
“Andrea is extremely professional but at the same time really cares about her clients. The session was truly inspirational and readjusted focus in my life that I really needed.“
— Sana A.
ELEVATE WORKPLACE EXPERIENCE
Modern workplaces don’t need more policies for the sake of compliance. They need clarity, trust, and systems that support people to do their best work.
Through Workplace Alchemy, I partner with founders, CEOs, and leadership teams during moments of growth, transition, or complexity to intentionally design how work gets done.
I bring both strategic rigor and human insight, helping leaders move from reactive decisions to intentional design.
“Founders often underestimate the complexity and risk of managing people.
At Fonolo, HR quickly became something we couldn’t handle effectively on our own. Andrea changed that. She built our HR function from the ground up and gave us the structure of a larger company while preserving the agility and culture of a startup, allowing us to stay focused on building the business. Hiring her was one of the best decisions we made.”
— Jason Bigue
Co-Founder, Fonolo
My Guiding Principles
Awareness
Awareness is the foundation of meaningful change.
Empowerment
Every moment offers the opportunity to choose what is aligned and meaningful, reminding us of our inherent power.
Action
Transformation requires movement, practice, and the willingness to adapt as new information emerges.
Love
The courage to meet ourselves and others with care, honesty, and humanity.