Life.
Work.
Alchemy.
Transform what exists into something extraordinary.
Alchemy, Applied
I’m an alchemist at heart.
Not in theory, but in practice.
I work with people and organizations at moments of change, uncertainty, or growth, helping turn complexity into clarity and courage into action.
My work lives at the intersection of structure and intuition, strategy and soul. It’s about transformation that actually holds, the kind that shifts how people lead, how teams function, and how individuals show up in their lives.
Sometimes that work happens inside organizations.
Sometimes it happens inside a room full of women choosing to do the hard thing.
Always, it’s about becoming more.
Life Alchemy
Life Alchemy is the practice of turning awareness into lived change.
Through curated experiences and small-group work, I create intentional spaces where women reconnect with their clarity, courage, and personal authority.
This work honours nuance, depth, and readiness.
No pressure. No performance. Just intentional movement forward.
“She is extremely professional but at the same time really cares about her clients. The session was truly inspirational and readjusted focus in my life that I really needed.“
— Sana A.
Do The Hard Thing
Do the Hard Thing is the core Life Alchemy experience.
It’s a guided space for women who are ready to name what matters, meet themselves honestly, and take one meaningful step toward what’s next, supported by thoughtful facilitation and community.
Participants leave with clarity, self-trust, and a grounded next step they’re willing to take.
Choose the level of depth that meets you where you are:
→ Do The Hard Thing Mini
A monthly guided experience
→ Do The Hard Thing
A seasonal small-group experience with private coaching
(Application required)
“The workshop was a wonderful way to spend my Sunday morning. Going through the session I could feel that this workshop was carefully and intentionally crafted to help me get centred and connected with myself.”
— Patricia A.
Workplace Alchemy
Modern workplaces don’t need more policies for the sake of compliance. They need clarity, trust, and systems that support people to do their best work.
Through Workplace Alchemy, I partner with founders, CEOs, and leadership teams during moments of growth, transition, or complexity to design workplaces where people thrive and the business can grow sustainably.
I bring both strategic rigor and human insight, helping leaders move from reactive decisions to intentional design.
“Founders often underestimate the complexity and risk of managing people.
At Fonolo, HR quickly became something we couldn’t handle effectively on our own. Andrea changed that. She built our HR function from the ground up and gave us the structure of a larger company while preserving the agility and culture of a startup, allowing us to stay focused on building the business. Hiring her was one of the best decisions we made.”
— Jason Bigue
Co-founder, Fonolo
Guiding Principles
These are the core principles that guide every facet of my work.
Awareness
Awareness is the foundation of meaningful change.
Empowerment
Every moment offers the opportunity to choose what is aligned and meaningful, reminding us of our inherent power.
Action
Transformation requires movement, practice, and the willingness to adapt as new information emerges.
Love
The courage to meet ourselves and others with care, honesty, and humanity.